Alan Reason has been appointed as Power brand manager at Hendy Power as the award-winning industrial and marine engine division of the Hendy Group looks to expand its operations.

Alan has been promoted to the role after working as an Industrial Engine Sales Specialist at Hendy Power since he joined the company early in 2022. Alan comes with more than 24 years’ experience within industrial/off highway specialising in driveline and quarrying market with OEMs.

As part of his new role Alan is involved in developing and implementing the strategic sales plan of Hendy Power’s portfolio and recruiting additional colleagues to realise these ambitions.

Hendy Power is the master distributor for engine manufacturers including FPT Industrial, Lister Petter, Baudouin and a dealer for Ford FCS and Kohler.

“Hendy Power supplies engines, major assemblies, and original equipment components to industrial, off-highway, power generation, and marine markets, along with outstanding aftermarket service support and OEM parts,” said Alan.

“We also have a packed programme of trade shows and exhibitions in the UK and Ireland which will enable us to get our product ranges in front of new and existing customers.”

Hendy Power director Andy Smith said that Alan’s appointment reflects the importance the group places on expansion of the award-winning division and building expertise within the team.

“The division was founded in 1968 and has a long tradition of supplying and servicing industrial and marine engines for a wide range of applications,” said Andy.

“This new appointment and search for additional sales staff demonstrates our on-going commitment to continue growing and investing in Hendy Power.”